When you want to kick your recruitment efforts up a notch, it's time to implement text messaging. When you add mass SMS as a form of communication, you will reach a wide audience of potential recruits. The younger crowd prefers text messaging over emails and phone calls. If you aren't using a text messaging platform, you are missing out on a big demographic of job candidates. As you continue to excel as a recruiter, it's time to find a text messaging software platform to reach your recruits faster.
Everyone Carries a Cell Phone
Most working adults and those looking for a job are carrying cell phone today, and the majority of these phones can receive text messages. When you send out a group text message, you can rest assured that most people who receive the message will actually read it. Emails aren't opened close to as much, making email a less efficient way to reach out to potential recruits. When you want to reach potential employees in an instant, do it through the mobile devices they carry everywhere.
Text Messaging is Easier
When you pick the right recruitment software for text messaging, you will be able to communicate with recruits in an efficient, direct manner. It's an easy way to get your message across, and recipients are those that have signed up to receive messages from your company already. As you work to improve your recruitment strategy, consider the ways you can include texting along with phone calls and emails. While you don't need to have texting be the only way you talk to recruits, it is going to add to your efforts to reach people.
Make the Recruitment Process Faster
Emails take time to read, and aren't always received right away. Phone calls can go back and forth for days until you gather the information you want. With text messaging, you can speed up your recruitment process significantly. You'll be able to set up interviews through text messaging and request additional application information if you need it. Texting has the highest and fastest response rate of any channel of communication.
Texting is a Discrete Form of Communication
Consider that a number of your recruitment possibilities are going to be at work during the day, making it difficult to stick with communication during work hours. When you send a text message to a private cell phone, an individual looking for a job can answer the text discreetly, even when they are at work. A phone call is much more difficult to answer, and an email may need to wait until after work hours. Allow your recruits a discreet form of communication, and you'll be able to reach people who are already in the work force but looking for a change.
Use Texting for Follow Up
To thank a candidate for coming in for an interview, you can send a quick text message. If you need an applicant to fill out an additional form, send out a link to the online form through a text. It's easy to use texting to follow up, ask additional questions or to simply remind a recruit of an upcoming interview appointment.
Once text messaging becomes part of your recruitment strategy, you'll see how much easier it is than email or playing phone tag. Your process will speed up, and you'll be able to ask direct questions for more information. Texting will help you boost your recruiting efforts so that you can find the best candidates for your jobs.
To learn more about how integrating a text messaging software can improve your recruitment process, click here!
Ken Rhie is the CEO of Trumpia, which earned a reputation as the most complete SMS solution
including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced automation, enterprise, and cross-channel features for both mass texting and landline texting use cases. Mr. Rhie holds an MBA degree from Harvard Business School. He has over 30 years of experience in the software, internet, and mobile communications industries.