After a long absence, the So What, Who Cares? podcast is back with John Griscavage of PlayMaker Health. We discuss his dynamic organization: What they do, why they acquired ViaDirect, and how they can impact growth in the post-acute health care market.
Solid internal change management processes are critical in maintaining your Competitive Advantage in the market. After all, it is your internal employees that deliver your services and have face time with your referral sources and patients. Employee dissatisfaction due to a poorly executed EMR implementation can have a direct impact on your competitive advantage due to staff turn-over and resulting service failures.
This 3rd article in this series from Darcey Trescone will enable your agency to manage change and maintain your competitive advantage.
Winning at Sales & Marketing starts with preparation and "doing your homework." In a recent article, the Top Three basic elements of preparation were discussed. In this follow up piece, there are three additional, and often overlooked, areas of preparation that are critical to establishing credibility with your target market and referral sources. Don't just do your homework - but get the Extra Credit and watch your numbers go up!
Sales & Marketing professionals are under increased pressure to grow volume and close business. Not only are healthcare providers tasked with doing more with less - so too are the grinders and hustlers of the Sales profession. This increased pressure and scrutiny causes many salespeople to cut corners.
This article highlights the importance of staying true to the basics - especially that of Preparation. Not everyone loves Doing Their Homework, but you will have a hard time making the grade without it.
Since an Electronic Medical Record system in the home care and hospice space is not "shrink wrapped" software bought off the shelf at your local Best Buy, it is critical that its deployment be done well, that it be configured to each customer's business needs. In part two of Darcey's series on software implementation, she offers a broad stroke outline for team structure, with a list of specific roles and responsibilities, that has been the foundation of successful software selections and implementations for many organizations she has worked with over the years.
Competitive advantage is what any organization in any industry strives for. There are numerous articles and hundreds of books written about “How to gain a competitive advantage”. In the homecare and hospice industry we continue to ignore that a solid Electronic Health Record implementation becomes irrelevant once the initial purchase is made.