Business Lines

Business Lines

Segments

Sales and Marketing: Get Ahead of Your Competition Using Your Dashboard

  •   Webinar
  •   9/5/2018
  •   Melanie Stover, OT, MBA

Driving patient admissions and revenue is the top priority for your sales team.  Creating a system that quickly monitors production is key to keeping your agency on track for sustainable growth.  

This webinar provides your agency with 3 ways to use your dashboard to get ahead (and stay ahead!) of your competition including key Sales & Marketing activities that impact growth, benchmarks for your Sales and Marketing team, and using your data to attract referral sources.

 

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Episode 30: John Griscavage of Playmaker Health

  •   Podcast
  •   8/6/2018
  •   Tripp Matthews, John Griscavage

After a long absence, the So What, Who Cares? podcast is back with John Griscavage of PlayMaker Health.  We discuss his dynamic organization:  What they do, why they acquired ViaDirect, and how they can impact growth in the post-acute health care market.

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Managing Change and Maintaining Your Competitive Advantage

  •   Article
  •   6/28/2018
  •   Darcey Trescone

Solid internal change management processes are critical in maintaining your Competitive Advantage in the market. After all, it is your internal employees that deliver your services and have face time with your referral sources and patients. Employee dissatisfaction due to a poorly executed EMR implementation can have a direct impact on your competitive advantage due to staff turn-over and resulting service failures.

This 3rd article in this series from Darcey Trescone will enable your agency to manage change and maintain your competitive advantage.

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Do Your Homework: Get Extra Credit!

  •   Article
  •   6/15/2018
  •   Tripp Matthews

Winning at Sales & Marketing starts with preparation and "doing your homework."  In a recent article, the Top Three basic elements of preparation were discussed.  In this follow up piece, there are three additional, and often overlooked, areas of preparation that are critical to establishing credibility with your target market and referral sources.  Don't just do your homework - but get the Extra Credit and watch your numbers go up!

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Do Your Homework

  •   Article
  •   6/6/2018
  •   Tripp Matthews

Sales & Marketing professionals are under increased pressure to grow volume and close business.  Not only are healthcare providers tasked with doing more with less - so too are the grinders and hustlers of the Sales profession.  This increased pressure and scrutiny causes many salespeople to cut corners. 

This article highlights the importance of staying true to the basics - especially that of Preparation.  Not everyone loves Doing Their Homework, but you will have a hard time making the grade without it.

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Get the most out of your Technology Investment

  •   Article
  •   5/31/2018
  •   Darcey Trescone, RN

Since an Electronic Medical Record system in the home care and hospice space is not "shrink wrapped" software bought off the shelf at your local Best Buy, it is critical that its deployment be done well, that it be configured to each customer's business needs. In part two of Darcey's series on software implementation, she offers a broad stroke outline for team structure, with a list of specific roles and responsibilities, that has been the foundation of successful software selections and implementations for many organizations she has worked with over the years.

 

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