Winning at Sales & Marketing starts with preparation and "doing your homework." In a recent article, the Top Three basic elements of preparation were discussed. In this follow up piece, there are three additional, and often overlooked, areas of preparation that are critical to establishing credibility with your target market and referral sources. Don't just do your homework - but get the Extra Credit and watch your numbers go up!
You did the work and research to find the right employee and hired them successfully. Great! But if that is where your organization stops, then it can be all for naught without a strong Orientation Program. A good Orientation Program is essential to prevent a new hire with unmet needs, unanswered questions, unfulfilled expectations, and possibly an abbreviated tenure. This education session will teach you how to structure the right Orientation Program for your agency.
Sales & Marketing professionals are under increased pressure to grow volume and close business. Not only are healthcare providers tasked with doing more with less - so too are the grinders and hustlers of the Sales profession. This increased pressure and scrutiny causes many salespeople to cut corners.
This article highlights the importance of staying true to the basics - especially that of Preparation. Not everyone loves Doing Their Homework, but you will have a hard time making the grade without it.
Post-acute healthcare providers are fighting battles on all fronts these days: decreased reimbursement, increased regulatory complexity, and clinician retention. Aspects of all this are out of their control – but one thing that every healthcare provider CAN control is how they treat their patients and customers. Having a structured and effective Customer Service program is not only the “right” thing to do, but it also has an impact on a provider’s ability to improve their Quality of Care.
Since an Electronic Medical Record system in the home care and hospice space is not "shrink wrapped" software bought off the shelf at your local Best Buy, it is critical that its deployment be done well, that it be configured to each customer's business needs. In part two of Darcey's series on software implementation, she offers a broad stroke outline for team structure, with a list of specific roles and responsibilities, that has been the foundation of successful software selections and implementations for many organizations she has worked with over the years.
Competitive advantage is what any organization in any industry strives for. There are numerous articles and hundreds of books written about “How to gain a competitive advantage”. In the homecare and hospice industry we continue to ignore that a solid Electronic Health Record implementation becomes irrelevant once the initial purchase is made.