Competitive advantage is what any organization in any industry strives for. There are numerous articles and hundreds of books written about “How to gain a competitive advantage”. In the homecare and hospice industry we continue to ignore that a solid Electronic Health Record implementation becomes irrelevant once the initial purchase is made.
Clinicians are taught clinical pathways. They have protocols for visits and treatments. This structure helps ensure a standard of care and creates repeatable outcome. Protocols reduce care variation and performance variation resulting in significant improvement in outcomes. The overall purpose is to improve outcomes by providing a mechanism to coordinate care and reduce fragmentation and ultimately cost.
What about how we approach our referral cycle? The best way to help support our sales & marketing representatives is to give them the skills they need to follow a referral generating system to a profit pathway. This webinar by Melanie Stover will help you improve these skills.
Over the last 30 years CMS [Center for Medicaid Medicare] has warned the health care community that Medicare as it was constructed could not survive. Because of this, there has been increased focus on service delivery options and an increasing emphasis on quality care of the chronic diseases that account for 80% of the expenses for health care insurers.
One missing link seems to be adequate aide education or lack thereof. To address this issue, Ginny Kenyon of Kenyon HomeCare Consulting presented this webinar on WHY healthcare organizations need to have Chronic Disease education at the heart of their strategic initiatives, and how they can access and implement this education to their staff and clinicians.
Nick Seabrook of BlackTree Healthcare Consulting returns for a discussion on two of the most important conferences in the healthcare industry. He recounts the 100 conference in Florida, particularly what was on the minds of the leaders of the Homecare industry (hint: Trump).
He also talks about his first visit to the HIMSS conference, the enormity of that show, and what the post-acute care space can learn from this conference.
We also get pretty candid about the current state of the Homecare "voice" in the legislative and policy landscape - and how our industry can improve their standing.
This final episode of 2016 is a look back on the previous year. Nick Seabrook, Brad Evanovich, and Eric Scharber - very much part of the A-team - are back and waxing philosophic about the past year and the lessons learned.
We also take a look ahead to 2017 and make some predictions about what is to come.
Roger McManus and Tim Rowan have over 60 years of combined experience in the Home Care and Marketing world. In this actionable education session, they show you how to increase your online presence and market share. The proliferation of the digital age in Healthcare is here, but are you and your agency using the tools right in front of your face to drive referrals? If you are not, this session will give you some simple, actionable, and very affordable steps to change that.
As part of the purchase of this session, you will also receive Tim & Roger's "Website Physical" for FREE! This deep dive into the analytics behind your company's website will astonish you with its output and suggestions to maximize the online awareness of your organization. Come see the value of this education and get the tools and information you need to take the next step into the 21st century of Home Care Marketing!