From the HCAF Conference, this presentation will help agencies develop a marketing plan that fits their business and assists in understanding the ins-and-outs of how, to whom, and when to market. Bob Roth's step-by-step marketing process teaches the best methods for developing a plan that fits their unique needs and sets up and delivers the most effective marketing budget.
Many patients that are discharged from the hospital for Home Health are at high-risk for rehospitalization, but yet little physician engagement to provide a coordinated care experience. Lisa Kidd, of Baptist Home Health Care provides education on how to develop a program that provides a safety net and true continuation of care across the different entities of the healthcare continuum: Health System, Physician, and all aspects of Home & Community Based Services.
Kimberly Skehan of Simione Healthcare Consultants leads this session that educates on how Quality Assessment and Performance Improvement has a significant impact on survey readiness, demonstration of quality to the public and referral sources, and the agency's bottom line due to the financial implications of performance measures under value based purchasing and other key quality measures. From the HCAF Conference, industry best practices and examples will guide viewers in developing a program for prioritizing QAPI measures.
Matthew Capell of FHS Seniorcare Payment Solutions discusses the many factors that are fueling the concerns that government-sponsored programs will not be able to sustain the rising long-term care costs of our rapidly aging population. In order to thrive in the evolving health care ecosystem, home care agencies must understand how these programs are changing and how newly emerging programs will alter the landscape dramatically. From the HCAF Conference.
Certified Home Health Agencies can learn a lot from Private Duty businesses. Gerry Fioriglio and Loretta Pigeon of Family Caregivers Network present this insightful session from the HCAF Conference. It is all in your midset: Certifed Agencies have Patients, while Private Duty Agencies have Clients. Learn about the other differences, and how to look, talk, operate and market your Private Duty Business.
Melanie Stover, the leading expert in Home Care Sales & Marketing, helps you find the science in your sales. THere are key indicators in sales that matter - do you know your metrics? This session will focus on the top five indicators to watch for to help you achieve your sales goals!