A nuts-and-bolts but powerful session focused on Search Engine Optimiation for your business. Stephan Boehringer of Get The Clicks says to STOP THE INSANITY! Every year the Google gods change the way businesses appear online, affecting a company's bottom line. With all these changes about Google this and Facebook that - who has the time to keep up and run a business? Stop chasing your tail and create a simple list of marketing priorities specifically designed for your agency.
Elliott Wood of Medalogix joins the podcast to talk about his recent article/blogpost on the term "Population Health" and what that REALLY means in the Home Care space. We learn about his journey to Medalogix, and spend lots of time talking through the fascinating and visionary company that is Medalogix. Elliott is a Nashville native, with a degree in Psychology from Abilene Christian University, then two semesters of graduate work in clinical psychology – then left to join HealthStream because of his love of data/analytics. Left for Medalogix because of Dan Hogan. Medalogix is 6 years old. Founded by Dan Hogan. Takes data from Home Health providers nightly, looks at patterns and predictive models to help Home Health agencies. Currently focused on different products to best leverage that data.
During our conversation, we lament the overuse of industry buzzwords (while using them ourselves, shamefully), but how to use these industry terms correctly when educating our collective audience. My children make noise in the background. His definition of how Medalogix defines it is how to keep Home Health Agencies patients, their average daily census, from getting readmitted to the hospital.
A quick discussion of an early misstep, or failure at Medalogix has turned into a burgeoning success relative to how to actually use the data that they are collecting and analyzing about Home Health agencies. I like how he talks about providing "action" to their customers rather than simply providing "value." Elliott gives us some success stories with their products Bridge and Touch. And I love their goal of driving better Clinical Conversations between caregiver and patient.
We also touch on a sensitive topic about our country's, our society's approach to end-of-life care.
This is an interview with three exceptional Sales Professionals: Steve Yeatts, Todd Shannon, and Jason Lewallen. We spoke about their approach to Sales, and what is universally true in Sales.
Barrett Daniels, my friend and CEO of NextStep Advisor, checks in and talks about the convergence of Healthcare, Wall Street and the IPO world.
We talk about why there are not more 'prominent' Healthcare IPO's and stocks with sex appeal, what makes a healthcare company ready for an IPO, we take a brief foray into politics as it relates to healthcare, and discuss reverse mergers (I was really lost at this point).
We even somehome manage to talk about the cinematic classic Grease 2.
http://nextstepadvisory.com/ (Barrett's company)
In this enjoyable episode, Steve Yeatts joins Tripp to chat about Sales, Marketing and Leadership. We first get to know the man behind the mic: How Steve Yeatts came to be the motivational force he is today, and then discuss the necessity of "Connectors" in Sales & Marketing, Altruism vs. Capitalism in Sales, and a snippet of what to expect from his webinar coming up on Curaport on May 19th, 2016.
You can learn more about Steve and his business at www.steveyeatts.com.
Steve is also featured on Curaport in a recent article (http://www.curaport.com/articles), as well as his first of three web sessions he will be presenting on the Curaport platform (http://www.curaport.com/webinars).
As always, please subscribe to this podcast and leave a review on iTunes! For past episodes, come to www.curaport.com/podcasts.