Michael Markowitz of TC Services USA joins the podcast in a truly educational episode. He discusses how his company helps agencies take full advantage of the Work Opportunity Tax Credit (referred to commonly as WOTC). This incentive pays an employer $2400 per new employee hired - as long as the new employee meets certain criteria. Within the post-acute healthcare industry, Michael figures less than 10% of employers are taking advantage of this credit. We try to figure out why more companies are not doing this, and he has some good insights as to why. He also lays out the internal machinations of how the red tape works, and how his company helps take the scissors to that.
This is a very straightforward topic and something can impact you and your organization today.
Michael's company website: http://www.tcservicesusa.com/
Michael's software website: http://www.wotcsoftware.com
Curaport's website: http://www.curaport.com
A nuts-and-bolts but powerful session focused on Search Engine Optimiation for your business. Stephan Boehringer of Get The Clicks says to STOP THE INSANITY! Every year the Google gods change the way businesses appear online, affecting a company's bottom line. With all these changes about Google this and Facebook that - who has the time to keep up and run a business? Stop chasing your tail and create a simple list of marketing priorities specifically designed for your agency.
Elliott Wood of Medalogix joins the podcast to talk about his recent article/blogpost on the term "Population Health" and what that REALLY means in the Home Care space. We learn about his journey to Medalogix, and spend lots of time talking through the fascinating and visionary company that is Medalogix. Elliott is a Nashville native, with a degree in Psychology from Abilene Christian University, then two semesters of graduate work in clinical psychology – then left to join HealthStream because of his love of data/analytics. Left for Medalogix because of Dan Hogan. Medalogix is 6 years old. Founded by Dan Hogan. Takes data from Home Health providers nightly, looks at patterns and predictive models to help Home Health agencies. Currently focused on different products to best leverage that data.
During our conversation, we lament the overuse of industry buzzwords (while using them ourselves, shamefully), but how to use these industry terms correctly when educating our collective audience. My children make noise in the background. His definition of how Medalogix defines it is how to keep Home Health Agencies patients, their average daily census, from getting readmitted to the hospital.
A quick discussion of an early misstep, or failure at Medalogix has turned into a burgeoning success relative to how to actually use the data that they are collecting and analyzing about Home Health agencies. I like how he talks about providing "action" to their customers rather than simply providing "value." Elliott gives us some success stories with their products Bridge and Touch. And I love their goal of driving better Clinical Conversations between caregiver and patient.
We also touch on a sensitive topic about our country's, our society's approach to end-of-life care.
This is an interview with three exceptional Sales Professionals: Steve Yeatts, Todd Shannon, and Jason Lewallen. We spoke about their approach to Sales, and what is universally true in Sales.