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Homecare Marketing for the 21st Century

  •   Webinar
  •   10/19/2016
  •   Tim Rowan

Roger McManus and Tim Rowan have over 60 years of combined experience in the Home Care and Marketing world.  In this actionable education session, they show you how to increase your online presence and market share.  The proliferation of the digital age in Healthcare is here, but are you and your agency using the tools right in front of your face to drive referrals?  If you are not, this session will give you some simple, actionable, and very affordable steps to change that.

As part of the purchase of this session, you will also receive Tim & Roger's "Website Physical" for FREE!  This deep dive into the analytics behind your company's website will astonish you with its output and suggestions to maximize the online awareness of your organization.  Come see the value of this education and get the tools and information you need to take the next step into the 21st century of Home Care Marketing!

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Episode 17: Carleen Rogers of Medalogix

  •   Podcast
  •   10/4/2016
  •   Tripp Matthews

In this episode, we introduce Carleen Rogers of Medalogix.  Carleen is a caring and earnest person who has spent most of her healthcare career in the Hospice world, and now provides education and consulting.  Her passion for hospice comes through as she tells the story of her journey to Hospice care, and shares what Medalogix is doing to help further reduce the stigma of hospice in this country.

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Episode 15: Healthcare Musings with Todd Shannon

  •   Podcast
  •   9/12/2016
  •   Tripp Matthews

In attempt to convert our normal conversations into a podcast episode, my good friend Todd Shannon and I discuss the swirling nature of the Healthcare space. 

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Spotlight Series - Tim Rowan

  •   Article
  •   9/12/2016
  •   Tripp Matthews

Tim Rowan, the man behind the Home Care Technology Report.  This interesting man - a "go-to" source on all things Home Care - opens up on the path that brought him to where he is today, and what lessons were hardest learned along the way.

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Episode 14: Michael Blackstone, MD of SutureSign

  •   Podcast
  •   8/18/2016
  •   Tripp Matthews

This week's So What, Who Care? episode brings us Michael Blackstone, MD.  Dr. Blackstone is CEO of SutureHealth, a well respected member of the Homecare and Physician Community, and an LSU fan.

Our discussion starts with how he left the business of practicing medicine to become an entrepreneur (see the article about him on our site:  ); moves into how his featured product, SutureSign, is fitting an enormous need in the market; then we have a quick detour into the world of Homecare & Hospice Marketing; and then get his take on LSU's upcoming football season (whilst I lament the pending doom and despair as an Auburn Tiger).

Michael is polished and well spoken, whereas I seem to say 'dad gum' alot.  Nevertheless, this is a great way to get to know a true up-and-comer in the Post-Acute and Physician Practice space.

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Episode 12: Population Health and Homecare with Elliott Wood of Medalogix

  •   Podcast
  •   7/27/2016
  •   Tripp Matthews, Elliott Wood

Elliott Wood of Medalogix joins the podcast to talk about his recent article/blogpost on the term "Population Health" and what that REALLY means in the Home Care space.  We learn about his journey to Medalogix, and spend lots of time talking through the fascinating and visionary company that is Medalogix.  Elliott is a Nashville native, with a degree in Psychology from Abilene Christian University, then two semesters of graduate work in clinical psychology – then left to join HealthStream because of his love of data/analytics.  Left for Medalogix because of Dan Hogan.  Medalogix is 6 years old.  Founded by Dan Hogan.  Takes data from Home Health providers nightly, looks at patterns and predictive models to help Home Health agencies.  Currently focused on different products to best leverage that data. 

During our conversation, we lament the overuse of industry buzzwords (while using them ourselves, shamefully), but how to use these industry terms correctly when educating our collective audience.  My children make noise in the background.  His definition of how Medalogix defines it is how to keep Home Health Agencies patients, their average daily census, from getting readmitted to the hospital. 

A quick discussion of an early misstep, or failure at Medalogix has turned into a burgeoning success relative to how to actually use the data that they are collecting and analyzing about Home Health agencies.  I like how he talks about providing "action" to their customers rather than simply providing "value."  Elliott gives us some success stories with their products Bridge and Touch. And I love their goal of driving better Clinical Conversations between caregiver and patient. 

We also touch on a sensitive topic about our country's, our society's approach to end-of-life care. 

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