Tim Rowan, the man behind the Home Care Technology Report. This interesting man - a "go-to" source on all things Home Care - opens up on the path that brought him to where he is today, and what lessons were hardest learned along the way.
This week's So What, Who Care? episode brings us Michael Blackstone, MD. Dr. Blackstone is CEO of SutureHealth, a well respected member of the Homecare and Physician Community, and an LSU fan.
Our discussion starts with how he left the business of practicing medicine to become an entrepreneur (see the article about him on our site: ); moves into how his featured product, SutureSign, is fitting an enormous need in the market; then we have a quick detour into the world of Homecare & Hospice Marketing; and then get his take on LSU's upcoming football season (whilst I lament the pending doom and despair as an Auburn Tiger).
Michael is polished and well spoken, whereas I seem to say 'dad gum' alot. Nevertheless, this is a great way to get to know a true up-and-comer in the Post-Acute and Physician Practice space.
From the HCAF Conference, Eileen Freitag of Fazzi provides a dynamic presentation with clear insights and strategies for developing a total customer service program. Learn the how a "real" customer service can increase patient satisfaction and loyalty, generate more referrals and new sources of referrals, and increasing staff satisfaction and morale.
A nuts-and-bolts but powerful session focused on Search Engine Optimiation for your business. Stephan Boehringer of Get The Clicks says to STOP THE INSANITY! Every year the Google gods change the way businesses appear online, affecting a company's bottom line. With all these changes about Google this and Facebook that - who has the time to keep up and run a business? Stop chasing your tail and create a simple list of marketing priorities specifically designed for your agency.
From the HCAF Conference, this presentation will help agencies develop a marketing plan that fits their business and assists in understanding the ins-and-outs of how, to whom, and when to market. Bob Roth's step-by-step marketing process teaches the best methods for developing a plan that fits their unique needs and sets up and delivers the most effective marketing budget.