A nuts-and-bolts but powerful session focused on Search Engine Optimiation for your business. Stephan Boehringer of Get The Clicks says to STOP THE INSANITY! Every year the Google gods change the way businesses appear online, affecting a company's bottom line. With all these changes about Google this and Facebook that - who has the time to keep up and run a business? Stop chasing your tail and create a simple list of marketing priorities specifically designed for your agency.
From the HCAF Conference, this presentation will help agencies develop a marketing plan that fits their business and assists in understanding the ins-and-outs of how, to whom, and when to market. Bob Roth's step-by-step marketing process teaches the best methods for developing a plan that fits their unique needs and sets up and delivers the most effective marketing budget.
Many patients that are discharged from the hospital for Home Health are at high-risk for rehospitalization, but yet little physician engagement to provide a coordinated care experience. Lisa Kidd, of Baptist Home Health Care provides education on how to develop a program that provides a safety net and true continuation of care across the different entities of the healthcare continuum: Health System, Physician, and all aspects of Home & Community Based Services.
Certified Home Health Agencies can learn a lot from Private Duty businesses. Gerry Fioriglio and Loretta Pigeon of Family Caregivers Network present this insightful session from the HCAF Conference. It is all in your midset: Certifed Agencies have Patients, while Private Duty Agencies have Clients. Learn about the other differences, and how to look, talk, operate and market your Private Duty Business.
Melanie Stover, the leading expert in Home Care Sales & Marketing, helps you find the science in your sales. THere are key indicators in sales that matter - do you know your metrics? This session will focus on the top five indicators to watch for to help you achieve your sales goals!
From the HCAF Conference, Bob Roth of Cypress Homecare Solutions presents on how retaining and finding qualified caregivers is the number one challenge faced by agency owners and operators. External influences, the repeal of the companion service exemption, ACA, and increasing minimum wage all congribue to this dilemma. Learn from Bob to pick up retention and recruiting strategies, discover tools and resources that you may want to stop the bleeding and turnover.