From the HCAF Conference, nationally acclaimed expert Mary Furlong educates on designing a business plan that will accelerate your business in the next two quarters as well as the next eight quarters. What tools do you need to create a new strategic plan? How to build a business ecosystem that will drive leads and accelerate revenue - and how to use social and digital media to move your brand.
From the HCAF Conference, agencies are additing private duty to their service portfolio to capture clients in the beginning of the health delivery continuum. Consumers and referral sources prefer to work with health care providers than can offer total care, including Home Health, Hospice, and Private Duty. Matthew Capell of FHS Seniorcare Payment Solutions educates on understanding how the models of Home Health and Private Duty differ and the enormous Private Duty opportunity for HHAs.
From the HCAF Conference, speak the language of clinicians and gain more referrals! Learn specific questions from Melanie Stover to maximize sales performance. Educate your referral sources on how you are a partner for 30 days post-acute care discharge and beyond, and gain the targeted patient population you want!
Elliott Wood of Medalogix joins the podcast to talk about his recent article/blogpost on the term "Population Health" and what that REALLY means in the Home Care space. We learn about his journey to Medalogix, and spend lots of time talking through the fascinating and visionary company that is Medalogix. Elliott is a Nashville native, with a degree in Psychology from Abilene Christian University, then two semesters of graduate work in clinical psychology – then left to join HealthStream because of his love of data/analytics. Left for Medalogix because of Dan Hogan. Medalogix is 6 years old. Founded by Dan Hogan. Takes data from Home Health providers nightly, looks at patterns and predictive models to help Home Health agencies. Currently focused on different products to best leverage that data.
During our conversation, we lament the overuse of industry buzzwords (while using them ourselves, shamefully), but how to use these industry terms correctly when educating our collective audience. My children make noise in the background. His definition of how Medalogix defines it is how to keep Home Health Agencies patients, their average daily census, from getting readmitted to the hospital.
A quick discussion of an early misstep, or failure at Medalogix has turned into a burgeoning success relative to how to actually use the data that they are collecting and analyzing about Home Health agencies. I like how he talks about providing "action" to their customers rather than simply providing "value." Elliott gives us some success stories with their products Bridge and Touch. And I love their goal of driving better Clinical Conversations between caregiver and patient.
We also touch on a sensitive topic about our country's, our society's approach to end-of-life care.
This is an interview with three exceptional Sales Professionals: Steve Yeatts, Todd Shannon, and Jason Lewallen. We spoke about their approach to Sales, and what is universally true in Sales.