Michael Markowitz of TC Services USA joins the podcast in a truly educational episode. He discusses how his company helps agencies take full advantage of the Work Opportunity Tax Credit (referred to commonly as WOTC). This incentive pays an employer $2400 per new employee hired - as long as the new employee meets certain criteria. Within the post-acute healthcare industry, Michael figures less than 10% of employers are taking advantage of this credit. We try to figure out why more companies are not doing this, and he has some good insights as to why. He also lays out the internal machinations of how the red tape works, and how his company helps take the scissors to that.
This is a very straightforward topic and something can impact you and your organization today.
Michael's company website: http://www.tcservicesusa.com/
Michael's software website: http://www.wotcsoftware.com
Curaport's website: http://www.curaport.com
This week's So What, Who Care? episode brings us Michael Blackstone, MD. Dr. Blackstone is CEO of SutureHealth, a well respected member of the Homecare and Physician Community, and an LSU fan.
Our discussion starts with how he left the business of practicing medicine to become an entrepreneur (see the article about him on our site: ); moves into how his featured product, SutureSign, is fitting an enormous need in the market; then we have a quick detour into the world of Homecare & Hospice Marketing; and then get his take on LSU's upcoming football season (whilst I lament the pending doom and despair as an Auburn Tiger).
Michael is polished and well spoken, whereas I seem to say 'dad gum' alot. Nevertheless, this is a great way to get to know a true up-and-comer in the Post-Acute and Physician Practice space.
A nuts-and-bolts but powerful session focused on Search Engine Optimiation for your business. Stephan Boehringer of Get The Clicks says to STOP THE INSANITY! Every year the Google gods change the way businesses appear online, affecting a company's bottom line. With all these changes about Google this and Facebook that - who has the time to keep up and run a business? Stop chasing your tail and create a simple list of marketing priorities specifically designed for your agency.
Many patients that are discharged from the hospital for Home Health are at high-risk for rehospitalization, but yet little physician engagement to provide a coordinated care experience. Lisa Kidd, of Baptist Home Health Care provides education on how to develop a program that provides a safety net and true continuation of care across the different entities of the healthcare continuum: Health System, Physician, and all aspects of Home & Community Based Services.