Clinicians are taught clinical pathways. They have protocols for visits and treatments. This structure helps ensure a standard of care and creates repeatable outcome. Protocols reduce care variation and performance variation resulting in significant improvement in outcomes. The overall purpose is to improve outcomes by providing a mechanism to coordinate care and reduce fragmentation and ultimately cost.
What about how we approach our referral cycle? The best way to help support our sales & marketing representatives is to give them the skills they need to follow a referral generating system to a profit pathway. This webinar by Melanie Stover will help you improve these skills.